In a video recorded by a California College of the Arts student, former Pixar animator Craig Good (Toy Story, Finding Nemo) shares some skepticism about the applicability of generative artificial intelligence to the kind of blockbuster creative feats audiences have come to expect from major studios — and the threat posed to Hollywood animation jobs by these technologies as they stand. The crucial point is the inability to make the kind of small, perfecting changes necessary throughout the development and production processes.
Reviewing a video of a cute monster playing with a burning candle, created with OpenAI’s Sora video generating tool, Good observes, “If I’m trying to use this in a production context, my first question is going to be, how do I revise this?”
“Making a movie is all about iterating. It’s iteration. And if you can’t iterate on one of these, I don’t know how you would possibly use it in production,” he adds.
“I spent decades at Pixar making tiny tweaks to shots. The director is going to give some fairly specific notes that the animator, the artist is going to have to interpret and then show that revised work the next day and then get further notes on it. I don’t know how you would use it in production if you can’t iterate in a controlled way.”
The video critique arrives after a viral X post last week sharing an unconfirmed story from an art director at a major (unnamed) studio, about a failed experiment to bring on GenAI experts without animation backgrounds.
Calling all artists. This is making the rounds. There is hope for us yet! pic.twitter.com/aURCnLGko1
— Vincent Proce (@vproceart) April 21, 2024
[Source: Gizmodo]
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