Toonz Media Group, headquartered in Galway, Ireland, and Be That Spark Corp, a joint venture between BLKBX Originals and Zuroam Media based in California, have joined forces to co-produce and co-distribute the upcoming animated series Little Sparks. The project is based on the award-winning children’s book series A Little Spark by Chris Parsons, recipient of the Mom’s Choice Award Gold Medal for outstanding family-friendly media.
Aimed at kids ages four to eight, the 3D CG adaptation Little Sparks marks the first animated series form BLKBX Originals. A feature film inspired by the books is also planned.
“From the first moment I connected with Chris Parsons and his Be That Spark universe we believed there was something special here. We have plans for more books, school programs, music, video games and so much more,” said Frank Donner, President of BLKBX Originals and CEO of BLKBX Creative Gorup. “We are delighted to launch our animation efforts with Chris’s characters and a partnership with Toonz Media Group, we couldn’t have a better steward of the Little Spark universe.
Little Sparks follows the journey of Spark, a timid seven-year-old mouse, and his lovable animal companions as they discover the power of imagination and unity in a whimsical fantasy realm inhabited by magical creatures. With themes of friendship, courage and self-discovery, the series captures the essence of childhood wonder and the transformative potential of each individual to ignite positive change.
Toonz Media Group will also develop a companion mobile app and a thrilling Roblox game inspired by the Little Sparks universe. The mobile app will offer interactive storytelling, educational activities and character customization, providing young audiences with an engaging and immersive experience. Meanwhile, the Roblox game will transport players into the enchanting world of Spark and his friends, offering a dynamic and interactive gameplay experience filled with adventure and wonder.
“We are delighted to collaborate with Be That Spark Corp on this exciting venture,” commented P. Jayakumar, CEO of Toonz Media Group. “By combining our expertise in CGI animation with innovative digital experiences, we aim to create content that resonates with children and families worldwide. ‘Little Sparks’ embodies the spirit of imagination and camaraderie, inspiring viewers to embrace their inner spark and positively impact the world.”
Under the terms of the agreement, Toonz Media Group will exclusively handle global media content distribution rights across all platforms, including licensing and merchandising rights. Furthermore, Toonz will oversee the production process from pre-production to post-production, ensuring the highest quality and creativity standards are maintained throughout.
“We are thrilled to embark on this journey with Toonz Media Group,” said Parson, A Little Spark creator and Be That Spark Corp Co-Founder. “Together, we are committed to bringing Little Sparks to life in a way that captivates audiences and instils a sense of wonder and possibility.”
The series is slated for release in 2025, coinciding with the development of the mobile app and Roblox game.
The deal was closed by Emerson Machtus, BLKBX Originals’ Vice-President and Co-Head of Content for Be That Spark Corp and P. Jayakumar, Chief Executive Officer of Toonz Media Group.
