Bluey, Barbie and The Minions were among the many winners honored at last night’s Licensing International Excellence Awards in Las Vegas. The winners were picked from 197 finalist in 32 major categories. Over 800 submissions were received and narrowed down by a panel of expert judges from 20 countries. The awards honor innovation and creativity in the licensing community.
Bluey won the Best Licensed Animated Brand Category in a competitive field that also included nominees Gabby’s Dollhouse, Peppa Pig, Naruto, Peanuts and South Park. Mattel’s Barbie twas the winner of the Best Toy Brand prize, as well as the Members’ Choice Award for Barbie x Zara.
Here are the major award winners. For the full list, visit Licensing International’s website.
BEST LICENSED BRANDS
- Best Brand: Animated – Bluey (Ludo Studio & BBC Studios)
- Best Brand: Food, Beverage, Restaurant – M&M’S (Mars Wrigley/Brand Central)
- Best Brand: Publishing, Stationery or Social Expression – Moomin (Moomin Characters Oy/Rights & Brands)
- Best Brand: Toy – Barbie (Mattel)
BEST LICENSED PRODUCTS
- Best Product: Health & Beauty – Hismile (Wonka)
- Best Product: Interactive or Digital Product – Apple (Peanuts)
- Best Product: Toys, Games, Novelties, or Role Play (ages 0-8) – Fun.com (Disney/Pixar)
- Best Product: Toys, Games, Novelties, or Role Play (ages 8+) – U.S. Postal Inspection Service (Big Potato Games/Global Icons)
OTHER AWARDS
- Best Licensed Promotion – 7-Eleven x Brown & Minions (CP All Public Company/ 7-Eleven/Pacific Licensing Studio)
- Best Location-Based Experience or Initiative – Shrek x Airbnb
- Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands – Kohl’s for Crayola (Retail Monster)
- Members’ Choice Award – Barbie x Zara
For more info, visit licensinginternational.com
