Paris Hilton’s next-gen media company 11:11 Media, HappyNest Entertainment (a joint venture from Stampede Ventures and UTA) and 9 Story Media Group announced today a new franchise: Paris & Pups, Hilton’s first foray into the kids & family space.
“Everything that I pursue and work on is representative of my life and my brand overall,” said Hilton. “Being a mom of two and several fur babies, entering into the children and family space felt like a natural step. I’m looking forward to creating fun, children-centric stories around their iconic lives. This will be a fun-filled journey with loveable pets that are at the core of my family.”
The brand will launch at the Licensing Expo in Las Vegas at the end of the month with a fireside chat with Hilton, 11:11 Media CEO, and her co-founder and media veteran Bruce Gersh, 11:11 Media President & COO, moderated by licensing pro Elie Dekel. The session will cover topics such as “Building a Global Brand across Culture, Content and Commerce” and “11:11’s Vision for Launching New Kids and Family Franchises.”
“As we expand our original franchise businesses, creating original family programming is a natural progression for 11:11 Media,” said Gersh. “We continue to diversify our portfolio with franchises that align seamlessly with the 11:11 Media brand. This strategic direction broadens our audience and deepens our engagement with the kids and family audience.”
Inspired by Hilton’s real-life pets, Paris & Pups is the original franchise fruit of a strategic partnership between Hilton, 11:11 and HappyNest, an independent, franchise-first kids & family entertainment media company. The digital series will launch globally and will include original music by Hilton.
11:11 Media and HappyNest will produce alongside 9 Story Media Group, which also holds worldwide distribution rights. 9 Story’s digital division will lead production efforts with creative input from its award-winning animation studio Brown Bag Films (Daniel Tiger’s Neighborhood, Doc McStuffins), which is also attached for a future long-form series.
“HappyNest was built to grow and engineer new ways of packaging and greenlighting kids & family content,” commented Sadaf Cohen Muncy, Head of Development and Production for HappyNest. “We focus on strategically building comprehensive, 360-degree franchise plans to create authentic entertainment experiences and we’re thrilled to be working with best-in class partners across this franchise with Paris Hilton’s 11:11 Media, 9 Story and Brown Bag on Paris & Pups. Now, kids, parents, and pet lovers alike can share their love for Paris’s pets, expanding her amazing brand to a whole new generation.”
As “the original influencer,” Paris Hilton continues to engage with a global fanbase of more than 80 million people across a portfolio of products. Through 11:11 Media, Hilton and her team are rolling out content and consumer products, as well as facilitating licensing partnerships across categories she is most recognized for, including beauty, home and pets — generating over $4 billion in retail sales overall.
Hilton’s 11:11 Media is a global, next-gen company uniting pop culture, content, community and commerce through a broad array of verticals including film, TV, audio, music, books, consumer products, digital and web3, with a commitment to meaningful impact and social justice with a focus on female empowerment. . The company has delivered content and campaigns for global brands like Hilton Hotels, iHeartRadio, Levi’s, L’Oreal, Meta, Netflix, Peacock, Uber Eats, Warner Bros. and more.
UTA will be on the ground at the Licensing Expo taking meetings at the Paris & Pups-branded Sliving Lounge to discuss consumer product rights on a worldwide basis.
