Studio 100 International invites teens and young adults to step back in time and rediscover the magic of childhood with the debut of its latest digital venture, the “Studio 100 – Heroes of Childhood” YouTube channel.
Launched in early April, the channel features many characters and series that will be familiar to the target audience. Maya the Bee, Heidi, Vic the Viking, Alice in Wonderland, Pinocchio and Sindbad the Sailor are just a few of the nostalgic series fans can find nestled under the brand.
In addition to numerous clips from the original series of the ‘70s and ‘80s there will be new content uploaded each week including character specials, shorts and compilations. The “crazy clips” breathe fresh life into iconic moments, reimagined with a modern twist to be enjoyed on YouTube as well as TikTok. Initially launching in German, the project will gradually introduce more languages to reach a global audience.
In conjunction with the launch of these social media channels, Studio 100 International is introducing a “Heroes of Childhood” fashion collection. This line is available on prominent online platforms including Zalando, About You, OTTO, limango, Amazon Fashion, as well as on the dedicated online store at shop.heroesofchildhood.com. The venture aims to bridge generations of fans by combining modern street style with design elements pulled from classic series.
“The wave of retro vibes is gaining unstoppable momentum as a fashion trend,” states Joachim Knödler, Head of Licensing at Studio 100 International, the center of this phenomenon. “Our timeless brands and characters offer a comforting presence in an ever-changing world, evoking memories of simpler, joyous times. They serve as a bridge connecting our shared past with the vibrant present, inspiring new generations and rekindling cherished memories.”
