Leading mobile learning platform Duolingo announced today the acquisition of Hobbes, an animation and motion design studio based in Detroit. This acquisition marks the inception of a dedicated motion design team within Duolingo’s Design department.
This is Duolingo’s second acquisition, following Gunner in 2022 — another Detroit-based design and animation studio that is affiliated with Hobbes. Duolingo explains it uses animation and motion design to amplify game mechanics and make its products more fun and engaging.
“Design is a critical part of Duolingo’s success, particularly our use of character illustration and animation, which really accelerated since adding Gunner to our team. Now we’ll be able to accelerate our use of motion-design by adding Hobbes’ unique talents to our Design team,” said Ryan Sims, Chief Design Officer, Duolingo. “We’re investing in the belief that a more animated product experience is more fun and delightful, and leads to better learning outcomes.”
The acquisition of Hobbes will add 12 motion designers, animators, creative strategists, creative directors and producers to Duolingo’s existing design teams and nearly double the size of the app’s Detroit office. Hobbes is already a motion design partner for Duolingo, supporting the development of key features for Duolingo Music, product architecture, animation design systems and more.
“We strive to put animators in the driver’s seat for product design, and Duolingo’s expertise and dedication to art, design, and continuous improvement align perfectly with our mission,” said Eddy Nieto, Partner and Creative Director, Hobbes.
Nevin McRay, Managing Partner at Hobbes, added, “This is a huge win for everyone on our team and we’re excited to grow our community of top talent here in Detroit.”
