Banijay Rights, the global distribution arm of Banijay Entertainment, today announces Simon’s Cat (a Banijay UK company) and Web3 marketing and development agency, Anonymous Labs have joined forces to launch a new Meme Token.
“We firmly believe that blockchain technology, provides new and exciting ways for brands and IP’s to connect to their audience and increase engagement and sense of belonging,” commented Michael Healy, Head of Partnerships for Anonymous Labs. “We are delighted to have partnered with Simon’s Cat to build out their Web3 presence and create a community that is as unique as the IP is, itself.”
Under the agreement, globally popular animation sensation Simon’s Cat lends its name to the token, which was released on August 22. The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community, presenting the brand to a whole new audience of crypto enthusiasts, while introducing existing fans to the benefits of blockchain technology.
Simon’s Cat is launching its token with full support from Web3
ecosystem Floki, with the token presale happening exclusively through their Real World Asset (RWA) and tokenization platform, TokenFi.
Through the partnership, a donation will be made by Simon’s Cat to U.K.-based cat welfare charity Cats Protection, which could feed around 3,800 cats in care for 25 days, ensuring they receive healthy and nutritious food while they wait to be rehomed.
“We are thrilled to see Simon’s Cat, one of our leading brands, enter into the digital space in this unique and exciting way through an innovative deal that also enables us to support the extraordinary work of Cats Protection,” said David Christopher, Group Director, Licensing & Merchandising, Banijay.
Katja Jones, Lead Corporate Partnerships Manager for Cats Protection, added, “The donation from Simon’s Cat will help us to continue to support our vision where every cat has their best possible life because they are protected, cared for and understood by everyone. We are so very grateful to Simon’s Cat for all their support and for choosing Cats Protection to be the beneficiary of this remarkable donation.”
2024 marks the 10-year anniversary of the partnership between Simon’s Cat and Cats Protection. Over the years, the partnership has featured collaborations on several exciting projects including the popular Cat Logic series, amassing over 10 million views on YouTube. Founded in 1927, Cats Protection focuses on rehoming cats, promoting neutering and campaigning for a better life for cats across the U.K. With a network of 200 volunteer led teams and over 30 centers, Cats Protection helps around 157,000 cats and kittens annually, advocating for their health, safety and proper treatment.
Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3 billion online views and 21 million fans across TikTok, YouTube, Facebook, Instagram and X. The brand also enjoys international success across multiple L&M categories including gaming, publishing and apparel.
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