Media I.M. Incorporated, a London-based content distribution company specializing in premium animation and family entertainment, is aiming to build on the success of Sunny Bunnies with the acquisition of another animated YouTube property: the 2D preschool animated series Tatty and Misifu.
Under the worldwide distribution deal, Media I.M. will now represent all five seasons (72 x 5′) of the show produced since 2020 by the Barcelona based ToyTownKids to international linear and digital platforms, excluding YouTube, which is managed directly by the producer.
Tatty is a little witch whose adventures with inseparable and faithful friend Misifu the kitten takes us to a world of fantasy and magic accompanied by equally magical allies and friends. Tatty’s world is full of beautiful characters — from Lilly, Tatty’s giggly little sister, to their grandma who is not only a witch but a superhero, too, and her goofy furry companion, Chewbarka.
“The core messages woven throughout this beautiful show are those of magic and wonder, friendship, teamwork, curiosity, perseverance and bravery. These same values will inspire us as we launch Tatty and Misifu to the international market on this new adventure,” said Irina Nazarenko, Co-Founder of Media I.M. “We will be using the very successful template we built up through our experience of discovering, creating and firmly establishing the global brand Sunny Bunnies. We are very confident our network of partners throughout the world will love Tatty and her friends as much as we do.”
The characters and stories were created and developed by ToyTownKids; the creative brain behind the show is Aldara Saucedo with Maxim Shulzhenko as commercial lead.
Tatty and Misifu was originally launched to the world as an iPad interactive book followed by the creation of the first dedicated YouTube channel in Spanish. The show was initially produced in Spanish with subsequent seasons being produced in Spanish and dubbed into English. Animation production in taking place between studios in Peru and Barcelona. To date, the little witch and her friends have garnered over 10 million current global subscribers and 4 billion plays.
“ToyTownKids is thrilled to collaborate with Media I.M. to bring Tatty and Misifu to a global audience. This partnership marks an exciting new chapter for our series, leveraging Media I.M.’s extensive network and proven track record in the international market,” said Shulzhenko. “We believe that Tatty’s enchanting adventures and the show’s core messages of friendship, kindness, and curiosity will resonate with children and families worldwide. We’re confident that this collaboration will open up new opportunities for Tatty and Misifu and set the stage for continued growth and success.”
Media I.M.’s business model, spearheaded with the Sunny Bunnies brand, has been developed and managed by the distributor for almost 10 years. Sunny Bunnies launched in 2015 on YouTube, achieving a wave of high-profile sales across North America, Europe and Asia-Pacific airing in more than 190 countries. It is supported by a comprehensive L&M strategy encompassing toys, books, magazines, publishing and apparel.
