From MIPCOM in Cannes, children’s music & entertainment phenoms The Wiggles and kids’ content producer Sinking Ship Entertainment (Dino Dana, Alma’s Way, Saving Bikini Bottom: The Sandy Cheeks Movie) announce they have joined forces to develop an animated series based on the hit Australian band-brand. The
announcement was made jointly by Luke O’Neill, CEO of The Wiggles, and Carla de Jong, Head of Co-Production and International Partnerships for Sinking Ship Entertainment.
Per the announcement, the new animated series will be an original concept, offering audiences an exciting new way to engage with The Wiggles. Rather than adapting an existing series, this project will build upon the core themes that have made The Wiggles a household name while delivering a new adventure for young audiences and families. The Wiggles brand has always entertained and educated a wide age range and co-viewing will be a main focus while developing the series. Music, a cornerstone of The Wiggles’ brand, will take center stage in this animated venture.
“For quite some time, The Wiggles have been eager to explore new avenues for expressing our brand through an animated series,” said O’Neill. “We are thrilled to partner with Sinking Ship, a company that shares our vision and will help us expand the brand’s creative reach.”
De Jong added, “What has always impressed us about The Wiggles is not only their deep understanding of the audience but how they have consistently evolved to meet their needs. Moving into animation opens up new creative possibilities that will allow us to connect with preschoolers and families in unique ways, it’s the natural next step in the evolution of the brand and we’re thrilled to be a part of it.”
The Wiggles have had incredible success since Greg, Murray, Anthony and Jeff took to the recording studio and stage over 30 years ago. The Wiggles TV programs, music, books and tours continue to educate and entertain children all over the world. Their recent brand extensions — rapidly growing YouTube channel, release of their 100th Album, entry into the adult techno space with The Wiggles Sound System: Rave of Innocence music videos and album, parenting podcast Wiggle Talk, collaborations with well-known children’s brands such as Blippi, The Harlem Globetrotters, and Miss Rachel, in addition to the kick-off of their international Bouncing Balls tour next summer, continue to keep the brand at the forefront of the industry.
Over two decades, Sinking Ship Entertainment (SSE) has established itself in animation, live-action production, distribution, VFX and interactive content creation aimed at children and families, and has won 26 Emmy Awards. SSE has been evolving its fully animated pipeline and launched their first fully 3D animated series Builder Brothers Dream Factory alongside Scott Brothers Entertainment. Recently the team has provided animation service for Nickelodeon’s Saving Bikini Bottom: The Sandy Cheeks Movie, and just announced their latest Australian / Canadian animated co-production, Flower & Flour, a 3D preschool series developed by and co-produced with Cheeky Little Media based in Sydney.
