Gigglebug Entertainment, led by Co-Founder & CEO Anttu Harlin, Co-Founder & Creative Director Joonas Utti and Managing Director Beth Parker, has announced the appointment of Lorna Withrington as its new Head of Development, based in North America. The studio’s projects include Merry Little Batman, 101 Dalmatian Street and The Unstoppable Yellow Yeti.
Withrington, a respected industry executive with previous roles at WildBrain, Spin Master, eOne Family and HIT Entertainment/Mattel, is known for her expertise in global content markets and commercial insight.
“Throughout my career, Gigglebug pitches have always been unmissable. Their ideas are filled with an inventive and authentic spark, bringing universal themes to life in fresh, original ways that resonate deeply with kids and families,” said Withrington. “I’m thrilled to help shape this unique brand of joyful storytelling, building beloved shows that capture hearts worldwide and create lasting, meaningful connections and engagement both on-screen and beyond.”
Withrington’s addition follows a series of successful collaborations on multiple projects with Gigglebug over the past year, which fostered a natural creative synergy with the team. Together, they are poised to grow Gigglebug’s creative slate with even more beloved characters, stories, and brands for global audiences.
“We’re thrilled to officially welcome Lorna to the Gigglebug family,” said Harlin. “Her experience with iconic children’s brands and her deep understanding of the global market are exactly what we need as we continue expanding our portfolio and production capacity. People come to us for something fresh and surprising. I think a part of our success has always been about listening and understanding our partners and the audience. Getting the balance of creative authenticity and market fit is something that we can really elevate together with Lorna.”