Passion Pictures Blends CG & Stop-Motion Expertise for Tom O’Meara’s Mouse Family Movistar Spot

Passion Pictures has announced the launch a new animated commercial for Movistar, directed by Tom O’Meara with agency VML Madrid. The spot, produced by Passion, introduces the adorable Movistar Mouse family and follows Lucas Lopez, a resourceful mouse dad, on his journey to bring his family closer together.

The film combines innovative CG animation, stop-motion techniques and real miniature sets to create a finish that looks and feels truly unique. The intricate mouse world has been brought to life within an ordinary human kitchen, setting a miniature stage for a heartfelt, family-sized adventure.

“Through my latest commercial with Passion Pictures, I have had the pleasure of introducing the Movistar Mouse family to the world,” said O’Meara. “The spot stars Lucas Lopez, an intrepid mouse dad who is on a mission to connect his family to the internet. Lucas ventures into the human world to get some fiberoptic cabling, allowing his family a seamless connection. The mouse family lives in delicately hand-crafted miniature sets, whilst the characters themselves are brought to life using cutting-edge CGI.”

The spot opens in the heart of the López Suárez mouse family’s cozy burrow, where Lucas and his loved ones struggle to keep up with their busy lives due to a poor internet connection. Determined to fix this, Lucas ventures out of the mouse hole, spotting a Movistar engineer installing fiberoptic cabling in the human household. Seizing the opportunity, Lucas embarks on a mission to pull in some of the cable, improving connectivity for his family. With each improvement, Lucas and his family experience the joy of seamless connections, from work calls and gaming to dance videos and streaming, ultimately bringing them closer together.

To create the film, the Passion Studio team and O’Meara combined their knowledge of stop-motion craft and animated storytelling create a look that bears all the fuzzy hallmarks of a traditional stop-frame piece, with the flexibility and polish of CG animation. The CG animated characters feel right at home in the hand-built miniature sets thanks to the attention paid to every stage of production, combined with the tactile textures created specifically for them.

“This project is a true testament to our team’s ingenuity and passion,” said Simon Brown, Head of CG at Passion Pictures. “Achieving a stop-motion aesthetic with CGI required a meticulous approach and dedication to capturing the warmth and subtle imperfections that are hallmarks of traditional animation. The result is an animation that is both technically complex and visually enchanting, embodying the spirit of hand-crafted storytelling.”

Luis Delgado, associate executive producer for boutique prodco/artist agency The Mushroom Company, added, “It was a pleasure to work with Tom, the Passion production team and the VML agency on this beautiful project. The creative connection between Tom and VML has been total. An enjoyable project from start to finish.”