The Pinkfong Company, the global entertainment company, announced today an exciting collaboration between the global phenomenon Baby Shark and the iconic Sesame Street. This special collaboration will span exclusive merchandise, a holiday music video and a playlist set to premiere on both the Pinkfong and Sesame Street English YouTube channels. This team-up to share a heartwarming holiday message leads into Baby Shark‘s10th anniversary in 2025.
Set in a whimsical winter wonderland, the festive music video features a brand-new orchestral version of the world-famous “Baby Shark” song by Pinkfong. The updated arrangement is enriched with cheerful holiday elements — including the delightful sound of sleigh bells — that capture the magic of the season. Fans of all ages will enjoy seeing Sesame Street’s Elmo, Cookie Monster, and Abby Cadabby join Baby Shark and William in a fun-filled game of tag, spreading holiday cheer with their playful energy.
“This collaboration is a wonderful celebration of friendship, joy, and the holiday spirit, embodying everything the holidays are about,” said Bin Jeong, CEO of Pinkfong USA. “As Baby Shark approaches its 10th anniversary, we are thrilled to team up with Sesame Street, like-minded friends that have brought happiness to generations of families.”
“Our previous collaboration with Baby Shark received an overwhelmingly positive response from families, and we are excited to expand on the vibrant music video to include a magical and meaningful holiday spin,” said Jennifer Gioia, VP of Content and Programming at Sesame Workshop. “As Sesame Street celebrates our 55th anniversary, we are happy to be a part of Baby Shark’s 10th anniversary milestone celebration year.”
Adding to the festivities, a special print-on-demand apparel & accessories collection celebrating the friendship between Baby Shark and Sesame Street will launch in December 2024 through a partnership with Mad Engine.
Building anticipation for Baby Shark‘s milestone anniversary, The Pinkfong Company released a special anniversary brand mnemonic that will kick off a year-long celebration filled with exciting surprises throughout 2025. The mnemonic combines Baby Shark‘s iconic melody with upbeat orchestral elements, while its vivid, crayon-sketch-style 2D animation captures both the brand’s decade-long journey and its commitment to bringing everyday fun to kids and families around the world.
The special holiday music video is available now on the official Pinkfong and Sesame Street YouTube channels.
