WildBrain has signed a partnership with Paramount to bring the hit series Sonic Prime to top kids’ entertainment channel Nickelodeon. The agreement will see 22 half-hour episodes and one hour-long special of Sonic Prime air Nickelodeon in the U.S. and Australia on December 7, followed by Italy (on FTA kids’ channel Super!) on December 23. The series will then launch in Germany, Austria, Switzerland, the U.K. and Ireland in 2025.
“SEGA’s Sonic the Hedgehog is one of today’s most popular entertainment brands. Sonic Prime is a huge hit with fans and a terrific example of how, at WildBrain, we are able to partner with IP owners to drive engagement for brands,” said Katie Wilson, VP of Global Sales & Acquisitions at WildBrain. “With their strong track record of Sonic content across highly popular live-action feature films and their Knuckles series, Paramount is the ideal partner to extend Sonic Prime’s popularity with new audiences around the world on Nickelodeon.”
Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships at Nickelodeon, said, “The Sonic the Hedgehog universe has captivated the hearts of millions around the globe. We are thrilled to partner with WildBrain to bring the series to life on Nickelodeon channels, delivering an action-packed experience that will enthrall audiences around the world.”
Added Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA Brands, “Sonic Prime captivated the Sonic community and audiences worldwide when it was released. Making our content as accessible as possible to our dedicated fanbase is something we always strive for and being able to bring Sonic Prime to more viewers worldwide is the perfect way to make that come to fruition.”
In Sonic Prime, the action-packed adventures of Sonic the Hedgehog go into overdrive when a run-in with Dr. Eggman results in a literal universe-shattering event. Desperate to piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends in an epic adventure of a lifetime.
Co-produced by SEGA and WildBrain, Sonic Prime was animated at WildBrain’s Vancouver studio, with SEGA and WildBrain jointly participating across production, distribution and licensing. SEGA represents licensing for Sonic Prime in North America, LatAm and Japan, while WildBrain CPLG represents the brand in the rest of the world.
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