Toonz Media Group has announced a strategic partnership with BLKBX Originals and MVP Kids to create a 3D-animated series inspired by the MVP Kids book and curriculum collection, which celebrates individuality and differences. The upcoming 52 x 7′ series aims to inspire young audiences across the globe in their character-building journey through engaging narratives featuring the brand’s diverse cast of friends.
“At its core, MVP Kids is about inspiring children to enjoy their journey to character and celebrate differences without the fear of conforming to societal norms,” said Mel Sauder, Founder & President of MVP Kids Media Inc. “This series underscores our commitment to empowering young minds to explore their unique potential. We are thrilled to partner with Toonz Media Group and BLKBX Originals to bring this vision to life.”
P. Jayakumar, CEO of Toonz Media Group, commented, “Diversity and individuality have always been key themes in our productions, and this project perfectly aligns with our values. Collaborating with like-minded partners such as MVP Kids and BLKBX Originals has been an extraordinary experience. Together, we’re committed to delivering meaningful stories that resonate with today’s generation of young viewers.”
Further expanding the MVP Kids universe, the partnership will also produce an immersive Roblox game, bringing characters, settings and themes from the animated series to life. This interactive experience will allow fans to engage with the MVP Kids stories in an entirely new way, blending entertainment with education.
“Our mission is to craft experiences that empower and uplift,” said Frank Donner, President & Co-Head of Content of BLKBX Originals. “This marks our second collaboration with Toonz, and we’re excited to bring meaningful content to multiple platforms, creating an ecosystem that inspires kids to dream big while staying true to who they are.”
The deal was finalized by Emerson Machtus, BLKBX Originals’ VP & Co-Head of Content with P. Jayakumar and Mel Sauder. Machtus will also serve as producer on the project for BLKBX Originals.
The project is set to debut at the MIPCOM content market in October, the world’s largest television market.
toonz.co | blkbxoriginals.com | mvpkids.com
