Moose Toys (moosetoys.com), in partnership with MrBeast (Jimmy Donaldson), the world’s most-subscribed YouTuber, announced the launch of animated shorts inspired by its blockbuster MrBeast Lab toy line. Created in collaboration with Stoopid Buddy Stoodios, the shorts underscore Moose Toys’ commitment to growing the MrBeast Lab brand’s footprint.
The animated shorts will debut in Fall 2025. The shorts will focus on a group of characters inspired by MrBeast Lab in their battle against the Shroud, a shadowy sinister force from another dimension. Using cutting-edge technology from the lab MrBeast secretly housed underneath his content studio, all sorts of Hybrid Beasts are created and modified for the ultimate battle for the fate of their world.
“This is the perfect moment to take the MrBeast Lab world to the next level with animation. It’s an exciting new way for fans to dive deeper into the adventure and experience the world like never before,” said Jeffrey Housenbold, CEO of MrBeast Industries.
The animated shorts will be executive produced by Stoopid Buddy’s Matthew Senreich, with Sam Levine serving as showrunner. Levine directed the animated feature DC League of Super-Pets for Warner Bros. and developed and wrote on Disney Animation Studios’ Wreck-It Ralph. Levine also co-created and served as showrunner for Disney’s animated series Penn Zero: Part-Time Hero.
Stoopid Buddy Stoodios, founded by Seth Green, Matthew Senreich, John Harvatine IV and Eric Towner, is best known for creating Robot Chicken, the longest running stop-motion show on television and a multi-Emmy Award winner. The studio’s other projects include Crossing Swords (Hulu), Marvel’s M.O.D.O.K. (Hulu), Ultra City Smiths (AMC) and many others.
“MrBeast Lab is a natural fit with the Stoopid Buddy Stoodios’s experience and expertise. They even appreciated — no, wholeheartedly embraced — our signature unconventional approach. It was clear from the jump that Moose is fully invested in creating and delivering content to blow away MrBeast and MrBeast Lab fans,” said Senreich.
Levine added, “It’s super cool to be working on a project that brings us the #1 YouTuber and an amazingly innovative toy company like Moose. The cast of characters they created across the MrBeast Lab line gives us tons of inspiration to work with to blow this thing out of the water … or, out of the MrBeast Lab! Fans should prepare for some crazy explosive storylines.”
“We’re doubling down on our investment in MrBeast Lab, which has already been our most successful new launch ever,” said Paul Solomon, CEO, Moose Toys. “The dynamic, action-packed shorts will bring a whole new dimension to MrBeast Lab, extending the brand out of the toy aisle and creating a fresh way for kids to engage with the characters. With the experience, genius and irreverent storytelling that Stoopid Buddy Stoodios brings to the party, we have found the ideal partner to bring this to life.”
MrBeast Lab Mutators earned the #1 spot in U.S. sales in the entire Action Figure supercategory for the fall season, August – December 2024 1, and took home the top gaining property of the year for Action Figures in the Circana 2024 European Toy Awards. MrBeast Lab Swarms 2-figure and 5-figure Packs were the #1 and #2 top selling items in Action Figure Collectibles during the same period2. The results validate the innovative toymaker disrupting the norms and setting a new standard for the toy aisle by going all-in on a strategy built around a co-created product line with MrBeast.
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