DreamWorks Animation is set to revisit the first three Shrek films for 3D conversion.
Speaking Wednesday at the National Association of Broadcasters convention in Las Vegas, studio CEO Jeffrey Katzenberg said the studio would be going back into the original animation files to do the conversion and ensure ‘a petty high-quality result,’ writes The Hollywood Reporter.
The 3D versions of the films would be released on 3D Blu-ray discs. The upcoming Shrek Forever After, the fourth film in the series, is a 3D release due May 21.
Katzenberg has been highly critical of the last-minute 3D conversion of Clash of the Titans, saying poor 3D conversion only hurts the technology’s reputation. He said the technology for converting 2D films to 3D
“We are just beginning to see big capital investments made into the area of post 2D-to-3D conversion. Right now it’s at the most rudimentary,” he said. “It is going to change very, very quickly. I’m still pretty optimistic that whether it’s 12 months or 18 months or 24 months from now, there is going to be a quality product in straight 2D-to-3D conversion.”
Katzenberg also predicted that 3D technology will go glasses free in theaters and on billboards within 10 to 15 years.
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