MoMedia, the digital distribution and VOD content marketing company backed by Endemol Shine, has signed a deal with Hasbro Studios to distribute its programs. MoMedia will repackage and dish out animated TV fare like Transformers: Rescue Bots and My Little Pony: Friendship Is Magic in multiple languages, handling digital distribution around the world — excluding the U.S., Australia and New Zealand.
MoMedia will be supporting its distribution efforts with social media activity, marketing campaigns and in-platform promotions, and will provide Hasbro with real-time content sales analytics. The company recently finalized a similar deal with DreamWorks Classics for its TV titles.
