Alphablocks Ltd. and Blue Zoo have announced new Numberblocks YouTube channels and apps to launch in five foreign languages: Portuguese, neutral Spanish, French, German and Korean.
Building on its broadcast popularity since being commissioned by the BBC for its CBeebies channel in the U.K., Numberblocks is adding impressive digital streaming numbers. The English-language Numberblocks YouTube channel has over 5.3 billion views and has just broken 6 million subscribers.
The Blue Zoo digital team expanded last year into the Spanish and Portuguese markets with Numberblocks Español and Numberblocks Portugues to enthusiastic reception in countries such as Mexico, Chile and Brazil. This has been followed by the recent launch of Numberblocks in German and Korean. The team is exploring more potential language markets to build on this success.
As Numberblocks continues to grow on YouTube’s free-to-use platform, Blue Zoo and Alphablocks hope to see a positive impact on families globally. In the U.K., the national school curriculum has been brought forward to accommodate young children’s improved understanding of mathematics.
“The Numberblocks shows carefully map out an exciting maths learning trajectory for children, which works with curricula around the work, making this the perfect brand to deliver on interactive and on demand platforms internationally,” said Stephanie Gauld, Digital Director at Blue Zoo. “The positive initial reception to our foreign language YouTube channels, coupled with the popularity we see through global distribution, is very encouraging and we’re excited to see children around the world benefit.”
Multiple Numberblocks apps, produced by Alphablocks Ltd. and Blue Zoo digital, boost educational content for preschool children: Meet the Numberblocks (free), Numberblocks Hide and Seek (£2.99) and Numberblocks World, a maths learning journey packed with games, quizzes and videos and a sticker reward book (£3.99/month or £29.99/year).
“This is a very exciting time for us here at Blue Zoo Licensing. With the huge demand both in the U.K. and internationally for all things Blocks and with the appointment of international agents in key territories and the expansion of the product offering both in the U.K. and globally, we look forward to what will be an extremely busy year!” said Karen McNally, Licensing Director. “Our focus is to continue to build brand awareness, especially amongst retailers, and continue to sign high-quality licenses that reflect the ethos of the show and that fans and their parents have come to expect!”
