DeAPlaneta Entertainment and South Korean media company Cocktail Media inked a distribution deal for kids’ animated series Bugsbot Ignition and its spin-off, the short-form animation series Bugsbot G, outside of Asia. The 2D/3D hybrid series (26 x 22′), co-produced by Cocktail Media and CJ ENM, is set in a world where humans and insect-shaped robots called “Bugsbots” co-exist peacefully until an unknown virus spreads among the ‘bots.
Aimed at young viewers ages six to nine years old, Bugsbot Ignition has already proven a favorite airing in China (Jinying Cartoon, Toonmax, Yooman Cartoon, among many others), Taiwan (YoYo TV), Hong Kong (Viu TV), Indonesia (RTV) and, of course, South Korea (Tooniverse, MBC, AniOne, Cartoon Network, others). In addition to this, 24 different Bugsbot Ignition toy lines released in South Korea reached the #2 toy sales rank in domestic sales.
“Bugsbot Ignition is exactly the kind of anime-style IP that DeAPlaneta Entertainment is currently betting on for Western territories: a local IP, with success in Asia, that has the potential to become a global brand,” commented Carlos Biern, Director of Distribution & Contents, DeAPlaneta Kids & Family. “The quality and dynamism of its animation, as well as its action-packed duels and adventurous stories address also hot topics such as environmental awareness and human-machine interaction, ideal for engaging new digital audiences. Bugsbot Ignition has also a natural licensing potential thanks to its almost unlimited number of transforming bugs-shaped robots, which have already become hugely successful toys in several countries in Asia.”
Steve Sangmin Lee, Chief Marketing Officer of Cocktail Media, said, “We are delighted by our partnership with DeAPlaneta Entertainment and the global distribution of Bugsbot Ignition and Bugsbot G. This collaboration reflects the success and universal appeal of our animation projects. We are confident that DeAPlaneta’s expertise will introduce Bugsbot’s captivating world to new audiences, and we look forward to the exciting opportunities ahead. This marks a significant milestone in our journey, and we’re eager to see Bugsbot’s reach expand on the global stage.”
