Mill Creek Entertainment will release on DVD a number of popular titles from the Cookie Jar Entertainment library.
The deal includes such animated series as The Busy World of Richard Scarry, Wimzie’s House, World of Quest and Super Duper Sumos.
‘We are thrilled about this partnership with Cookie Jar Entertainment,’ says Ian Warfield, president and COO of Mill Creek.’There is a tremendous opportunity, given their deep catalog of outstanding children’s programming and our strengths with retail and online partners, to reach fans, young and old, and deliver dynamic DVD offerings of these major brands at compelling value prices.’
‘Mill Creek Entertainment’s proven track record in retail product placement makes them the ideal company to release Cookie Jar Entertainment’s vast collection of library titles,’ says Brenda Bisner, Cookie Jar licensing director. ‘Their strong presence at all major mass market retailers will enable us to bring these popular titles to children all around the country.’
Mill Creek will be releasing titles from Cookie Jar’s library starting in the latter half of 2010.
