Turner Broadcasting System has signed a deal to bring Cartoon Network content to kajeet (www.kajeet.com), a cell phone service made specifically for kids. Users of the unique pay-as-you-go mobile service will be able to use their handsets to access ringtones, wallpapers, games and other content from such hit animated shows as Ben 10: Alien Force, Chowder, The Grim Adventures of Billy & Mandy and The Powerpuff Girls, among others.
‘Mobile is an increasingly important platform to kids for entertainment purposes, and to their parents for content safety reasons,’ comments Ross Cox, Sr. director of advanced platforms for Cartoon Network New Media. ‘A partnership with kajeet provides Cartoon Network with the perfect way to deliver our industry-leading content to our fans, wherever they may be, without parental worry.’
The Cartoon Network deal is the latest in a series of high-profile kid-centric content partnerships for kajeet. Since 2005, the company has signed deals with leading mobile content providers AOL, Electronic Arts, Glu Mobile, Gameloft, I-Play and Airborne Mobile. To learn more about kajeet, go to www.kajeet.com.
