Beatrix Potter’s children’s classic Peter Rabbit is set to star in a new animated series under a new deal struck between publisher Frederick Warne and Chorion.
The series will include Potter’s most famous characters, including Jemima Puddle-duck, Benjamin Bunny and Mr. Jeremy Fisher. The series will be designed for TV and offered for international distribution.
Frederick Warne is part of the Penguin publishing company and has been the publisher and protector of Potter’s classic tales since they were first published. Warne has had a 25-year relationship with its licensing agent, The Copyrights Group, which is now owned by Chorion.
‘As Beatrix Potter’s original publisher and guardian of Peter Rabbit and his friends, Frederick Warne, working with Chorion, will ensure that these timeless characters remain relevant and treasured by children in the future,’ says Stephanie Barton, managing director of Frederick Warne.
‘Our aim will be to introduce Beatrix Potter to a new generation of children and make her characters as loved today as they have been in the past,’ says Waheed Alli, chairman of Chorion.
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