Madrid-based Imira Entertainment has strengthened its catalogue of premium kids’ content ahead of the MIP Cancun confab, adding eight new series and over 250 half-hours of programming specifically aimed at the Latin America and US Hispanic markets. These include several fresh animated offerings, as well brand new live-action series CantaJuego: Viva mi Planeta (21 x 13) and CantaJuego (100 x 3) for Kids 4-6, from Diver Music and Sony Music.
Also premiering at MIP Cancun alongside those music-driven series is the Spanish-language educational adventure Creators (39 x 24), a CG/live-action hybrid series about two brilliant inventors who develop a portal into a virtual world, focused on real-world problem solving and innovation. The series is produced by Aula365, which has developed it as a transmedia property with Creapolis.
Imira’s animation catalogue is led by new acquisition Badanamu (52 x 8 and 100 x 2), a preschool-targeted learning program that has proven a hit on YouTube. Imira is shopping the series to LatAm, Southern Europe and US Hispanics. Produced by Calm Island, Badanamu premiered at MIPCOM this year, and the eight-minute format will debut at Kidscreen 2017.
The company is bringing an unprecedented five preschool series to MIP Cancun, including two more toon additions: Hogie the Globehopper (52 x 11, worldwide) from Malaysia’s Lil Critter Workshop, about a curious tree frog’s comedic worldwide adventures; and DinoCore (39 x 15, three seasons), a new boys’ action series set on a peaceful Dino Island under threat from an evil alien threat from Tuba in Korea (Larva), which already boasts strong ratings and a consumer products line in its home country.
“Imira Entertainment will attend MIP Cancun with a totally renewed catalogue and with the objective of offering new premium kids content to broadcasters and platforms at the market, covering kids from preschool to tweens,” said Sergi Reitg, CEO of Imira Ent. “We are looking forward to introducing all this new content (more than 300 half-hours) in addition to our powerful catalogue to support all our customers in their programming needs, and for the launches of new channels linear and SVOD platforms.”
