Leading Chinese animation studio Fantawild is ready to let the fur, feathers — and whatever else! — fly when Boonie Bears: The Wild Life makes its big-screen debut in China on January 25, the first day of Chinese New Year. The studio have released a first-look teaser for the new outing, which is the seventh installment of the popular movie franchise.
This time, the bear brothers Briar, Bramble and their human friend Vick embark on an adventure to the Wild Land, where human beings transform into animals with gene-altering bracelets. To add to the adventure, the Wild Land is hosting a competition with a million-dollar prize, which Vick and Bramble decide to enter. They astonishingly win the tournament. Yet soon after, they discover that the hybrid guests are going feral and attacking others…
“Although we have been exploring the genre of science fiction in the past, this is the first time we probed the theme of genetic technology,” shares Allen Lo, Senior Director of International Business at Fantawild, “The look of this film is also sleeker. It’s very cinematic and for sure a visual feast.”
Boonie Bears is the most well-known animation brand in China. Since 2014, Fantawild has been releasing one Boonie Bears film every year during the Spring Festival with great success. It has also become a tradition for Chinese families with kids to go to the cinema for Boonie Bears during the holiday.
“The Wild Life is a family film in essence,” says Daniel Bort, Head of Fantawild’s International Office. “It explores the nature of happiness and gives us a good laugh, but at the same time, it is also enlightening and makes us think.”
Boonie Bears is the tentpole brand of Fantawild Animation, one of the biggest entertainment companies in China. The brand has so far had 300+ billion clicks on digital platforms and produces over $735 million annually in merchandising sales worldwide. For more information, visit www.hqftdm.com/en.
