Stan Lee and his POW! Ent. Inc. are joining forces with Celebrities In Action Inc. (CIA) to co-develop and co-produce animated film projects. The joint venture will pit well-known celebrities against characters from other worlds for animated programming and merchandising.
Celebrities In Action Inc. is an entertainment company that develops, produces and distributes proprietary and licensed entertainment content with a particular focus on animated celebrities. The company’s work with POW! will include animated DVD’s, feature films, video games, apparel and publishing, as well as other consumer products.
Stan Lee comments, “Having invented countless fictional characters over the years, what a kick it is to be tackling a project as original and unique as creating new personas and storylines for actual, world-famous celebrities. And what a challenge! Imagine making superheroes of people who are already superheroes! This I’m gonna enjoy!”
Lee, who founded POW! (Purveyors of Wonder) with Gill Champion and Arthur Lieberman, will head the artistic and creative aspects of the animated project. Lee is best known for creating such enduring characters as Spider-Man, The Hulk and the X-Men. He is also credited with co-creating Dare Devil, Silver Surfer and hundreds of other characters.
Stan Medley and Chris Nassif of CIA will head business development and talent management along with Lara Bloom, who will handle celebrity relations. According to Nassif, Lee will be creating approximately 25 characters based on celebrities for the first story. Spin-off projects may then be produced for each character. POW! and CIA are scheduled to commence production in early spring of 2005.
POW! Ent. is in development on more than 30 projects, including Who Wants to Be a Superhero? the animated series Hef’s SuperBunnies and the toon holiday special, Superhero Christmas.
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