New York-based brand management 4K Media (a subsidiary of Konami Digital Entertainment) has been appointed by Crown Creative as the master licensee for girls’ fashion brand Rebecca Bonbon in the U.S., Canada and Europe. The cute, demure French bulldog character has the potential to reach par with Hello Kitty, and the target demographic makes it a fitting complement to 4K’s boy-skewing Yu-Gi-Oh! brand.
4K Media is launching a fresh licensing program, which includes apparel, accessories, cosmetics, home decor, plush and pet products aimed at young female consumers. New Rebecca Bonbon products are expected to arrive at select retailers late this year.
Rebecca Bonbon was created by Yuko Shimizu, the original artist behind Hello Kitty. Launched in 2005, the young Paris-born French bulldog and her New York City fashionista lifestyle have quickly grown in popularity around the world. The brand is especially popular in Asia thanks to creative partnerships, such as creating a friend character named Whoohoo inspired by real-life pop diva Jolin Tsai’s pet lapdog.
More info on the pretty pup can be found on her official site, rebeccabonbon.com.
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