Cartoon Network’s late-night animation block, Adult Swim, and Sony are kicking off a co-branded promotion that will hype the hit animated series Robot Chicken along with the highly anticipated Nov. 17 release of the PlayStation 3 net-generation video-game console. In addition to spots on the network, the initiative will extend to the Adult Swim Fix broadband channel, Adult Swim Video-on-Demand, adultswim.com. A national consumer contest will even have one lucky winner make an animated cameo in a third-season episode of Robot Chicken.
‘This custom PlayStation promotion was designed to reach consumers on every level of interaction with Adult Swim’s brand,’ comments Phyllis Ehrlich, senior VP of Adult Swim and Cartoon Network Promotions Marketing. ‘We are also encouraging interaction between the brands by driving viewers to the ‘What Would You Do to be on Robot Chicken and Win a PlayStation3? Contest,’ the ultimate viewer opportunity.’
‘One of the biggest assets of our show is the guest appearances,’ adds Robot Chicken co-creator, writer, director and co-exec producer Seth Green. ‘It’s great that we are going to be able to give a fan the complete Robot Chicken treatment.’
Today, Oct. 23, saw the launch of adultswim.com’s PlayStation 3 micro site, which features streaming video, PlayStation 3 product information, branded links and a place to enter the What Would You Do to be on Robot Chicken and Win a PlayStation3? Contest. Fans are asked to submit a comedic home video of what they would do to win a role on Robot Chicken and a PlayStation 3 system. Secondary prize winners will each receive one of the new gaming consoles.
Contest submissions will be received until Dec. 31, at which time adultswim.com will update the micro site to feature the winning entries and a behind-the-scenes look at the making of the winner’s action-figure and Robot Chicken sketches.
Since February of 2005, Robot Chicken has been using stop-motion animation and action figures to parody, films, television, celebrities and all things associated with pop-culture. The 15-minute series is currently in its second season and all 20 episodes of the first season are available DVD.