Bob Higgins, the longtime kids and family entertainment executive who served as EVP, Content, Kids & Family for Boat Rocker Media, has been appointed to run a new entertainment company under the Trustbridge Global Media banner. The new company will source, develop and produce premium kids and family programming based primarily on the expansive library of titles inside the publishing houses, such as Alex Rider, Judy Moody, Maisy Mouse, Where’s Waldo and this year’s Caldecott winner, Watercress.
In this newly created role, Higgins will serve as President and will run day-to-day operations, effective immediately. The announcement was made today by John String, Managing Director, Trustbridge Global Media, to whom NYC-based Higgins will report.
Over the last four years, Higgins played a key role in building Boat Rocker into a leading independent content producer of popular kids and family entertainment. He oversaw the creative direction for the Boat Rocker Kids & Family business, including development, production and acquisitions of television and digital programming. He was instrumental in setting up projects with premium cable networks and streamers, including animated titles A Tale Dark & Grimm (Netflix), based on the bestselling book by Adam Gidwitz; the original hit preschool series Dino Ranch (CBC, Disney Junior); Love Monster (CBeebies, HBO Max), an animated children’s television series based on the books by Rachel Bright; as well as the recently announced Bad Kitty, based on Nick Bruel’s bestselling kids book series, which is in development.
Before Boat Rocker, Higgins served as EVP of FremantleMedia Kids & Family for eight years, growing that division into an industry leader with over a dozen series produced, including Danger Mouse and Kate & MimMim. Prior, he was CCO at WildBrain, where he served as exec producer for the Emmy-nominated animated series The Ricky Gervais Show (HBO). Higgins was also SVP, Programming and Development for Cartoon Network’s kids’ businesses, where he managed the development, production, acquisition and programming departments and oversaw new original animated series, shorts, Cartoon Network features and specials.