Genius Brands International has licensed exclusive US and Caribbean Basin broadcast rights for season one of its CG-animated series Rainbow Rangers (52 x 11 min.) to top-rated kids’ network Nickelodeon. Currently in development, that adventure series is expected to bow on preschool channel Nick Jr. Genius recently appointed Mattel’s Fisher-Price Toys as Global Master Toy Partner for the brand.
“Combining Genius Brands’ unique business model and expertise in creating highly engaging cross-platform content with Nickelodeon and Mattel’s pedigree and industry-leading position in the global market gives Rainbow Rangers the fuel it needs to lead in the preschool space,” said Stone Newman, President of Global Consumer Products, Worldwide Content Sales & Marketing for Genius Brands. “Our partnerships can be seen as indicators of the growth potential for this property and its ability to generate significant revenue streams across multiple categories.”
Rainbow Rangers is a behind-the-curtain peek at the real lives of superheroes: Earth’s First Responders. Blending fantasy and action-adventure elements with stories about friendship and saving the environment, the show follows the seven Rainbow Rangers — an all-girl hero group, each a different color of the rainbow, with a unique personality and powers. Together, they set out to save the day whenever the people, animals or natural wonders of Earth are in trouble.
The project features a high-profile creative team of animation veterans, including Rob Minkoff (director, The Lion King), Shane Morris (co-writer, Frozen), Tim Mansfield and New York Times bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator. Genius Brands’ Chairman & CEO and multiple Emmy-winning producer of more than 5,000 episodes of children’s programming, Andy Heyward, serves as executive producer, with legendary Disney character artist Ruben Aquino (The Lion King, Beauty and the Beast, The Little Mermaid, Mulan, Frozen) creating key designs.
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