Winners of the 39th Annual Telly Awards — recognizing achievements in the ever-evolving world of video and television content — were announced Tuesday in New York, capping a year-long initiative by the organizers to rebuild the honors for the multi-screen era. Categories were refashioned to make room for all the amazing work in branded content, social video, animation, immersive media and beyond. To help assess this scope, over 200 new judges were recruited from companies including Vimeo, Duplass Prod., Discovery Networks and Framestore.
“It is exciting to see how perfectly this year’s winners capture the innovation and energy of the rapidly changing video and television industry that we rebuilt the Telly Awards to recognize,” said Tellys managing director Sabrina Dridje, who was tapped last year to lead the revitalization of the awards. “They are an exciting culmination to an ambitious year-long effort that has re-established the Telly Awards as a trusted benchmark for the industry.”
This year’s Telly Award winners were Marc Jacobs’ “A-Z of Music”, ESPN’s Celtics/Lakers: Best of Enemies “30 for 30”, National Geographic’s “Breaking 2,” Thrillist’s “No Leftovers” and Litton’s “Henry Ford’s Innovation Nation.”
A suite of new Telly Gold honors included dedicated animation categories. Condé Nast which won four Gold Tellys, won an Online Craft-Fully Animated Piece distinction for “A Brief History of Emo,” a short, quirky romp through the emotional side of music. “The Invention of Together,” a beautifully animated branded video made for Tinder by Buck, chronicling humanity’s eternal struggle to couple also brought home gold for Craft-Use of Animation in the Online Commercials section.
Animation and VFX category Gold winners listed below; you can find all of the 2018 Telly Award winners online at www.tellyawards.com/winners/2018.
NON BROADCAST
Fully Animated Piece: Lacar “Supervielle”
Runny Pony Productions “Harvest”
Use of Animation: Allencomm “Understanding Rifling”
Use of 2D Animation: Allencomm “Stopping the Spread of Infection”
Booz Allen Hamilton “Big Data Analytics – Arab Spring”
Vox Global “How Invested Can Help You”
Use of 3D Animation: Media Fusion Inc. “SLS – First Step”
Visual Effects: HFX Films LLC “Breakdown Reel 2018″
3D Graphics/Animation (Non-Stereo): Snapshot Interactive “Allied Telesis X908 Animation”
ONLINE
Fully Animated Piece: Apartment Therapy Media “Dream Homes According to Kids”
Condé Nast “A Brief History of Emo | Pitchfork”
Rogers & Cowan “Dear Basketball”
Use of Animation: StrongMind “Key Terms”
Use of 2D Animation: AvaLaunch Media “Content in Motion”
ONLINE COMMERCIALS
Fully Animated Piece: Craft Media Digital “Strayer University Nursing Promo”
Use of Animation: Buck “Invention of Together”
REGIONAL TV
Fully Animated Piece: Flatland Creative “Priority Automotive – Home Grown Used Cars”
Use of Animation: RocketScience Lab “Taste India on a Plate”
Use of 3D Animation: Versus Productions “The Economist 12 for 12″
SOCIAL VIDEO
Fully Animated Piece: Smog “Secondary Victimization”
UConn Digital Media & Design “#MyStamford Animation”
TELEVISION
Use of 2D Animation: Versus Productions “CBS Thursday Night Football/Pre-Game Segment”
Visual Effects: Grass Jelly Film Co., Ltd. “Mayday – Life of Planet”
Meta Productions “Migos Featuring Cardi B + Nicki Minaj – Motorsport”
