Indian 3D CG content producer-distributor HuLa Infotainment Studios and 18-year-old Brazilian film/animation prodco True Motion Studios have inked their first animated content co-production agreement, for the production of new episodes of the series Tamas and Rajas (52 x 4’).
Tamas and Rajas centers on two funny pals who do everything together: live, eat, travel, fish, clean the house, make lemon pie or put a Christmas Tree. Everything would be great if they did not have completely different personalities: An unusual team-up of a lazy, laid-back chubby kid with a thin, anxious, agitated guy. The lighthearted series that provides conflict resolution through humor, promoting values such as friendship and ethics. Produced in 3D CGI animation, its target audience is children between 3 and 9 years old, and their families.
The show has distribution agreements in Canada, US, UK, France, Spain and Portugal, and has aired across Latin America on Nick Jr./Nickelodeon since October 2017, becoming the No. 3 most-watched program.
Bangalore-based HuLa acquired Tamas and Rajas through a co-production deal, and holds distribution rights in the African Continent and Middle East as well as India.
“For True Motion, the deal is a bit of the essence of how the animation market works. We are adding, uniting and expanding strategically to promote the growth of our intellectual property. For a strong brand develops day after day to meet market expectations, catch the public and achieve a quality standard for manufacturers of licensed products,” said Ricardo Romin, exec producer of Tamas and Rajas and Director of New Business at True Motion Entertainment. “With HuLa, the gain in quality will be imminent, with the work of a super-qualified team, which brings new breath to Tamas and Rajas.”
“We are thrilled to be working with our global partners to bring this new feel and breath to Tamas and Rajas, further connecting these two countries through a popular show. The show is an exciting story that will not only capture the hearts and minds of audiences, but will also have a mass worldwide appeal as a classic adventure,” said Bhanu Prakash, CEO & Creative Director of HuLa Infotainment Studios.
